Stories
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Enrage to Engage
Fear and anger are two of the most powerful emotions. Scare tactics rely on these primal instincts to be effective. Dishonesty, manipulation or the concept of loss can spark this response in an instant. Clickbait headlines, ‘gotcha’ moments and political spin are shaped on these principles. Attention grabbing content that actively lacks context to capture…
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Roles reversed
The nature of a teenage mind is similar to my thought process now when I’m halfway through an argument and realise I’m wrong. Adamant and ready to double down on my convictions, even if entirely misguided. The only difference now is that I can’t use an underdeveloped prefrontal cortex as a scapegoat. A lack of…
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Softness is a skill
Being perceived as soft, is often immediately linked to weakness. Much like every other outdated phrase of masculinity masquerading as a fragile ego, the idea of being labelled as soft is usually interpreted as being a pushover, lacking resilience or unable to hold power in any given situation. The link between softness and strength is…
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