Company
Festival Square
Year

2019

Deliverables
  • Tone of Voice
  • Copywriting
  • Content Curation
  • Social Media Strategy
  • Digital Marketing

The Heart of the City

Festival Square is the direct response to a growing, vibrant city. The $1 billion mixed use project combines A-Grade commercial office space and an exciting selection of retailers. Understanding the City of Adelaide’s four key themes – Smart, Green, Liveable and Creative; we created the brand positioning, tone of voice, digital strategy and marketing collateral to tell the story of one of Australia’s most exciting up and coming public spaces.

Colours

A palette of primary colours was developed to comprise the ‘One Voice’ colour scheme. Consistent use of the colours will contribute to the cohesive and harmonious look of the Festival Square brand.

Cool Grey

#484e5a

Burnt Red

#E14A3A

Off White

#e2e2e2

What We Delivered